A few global consumer trends poised to form markets

Social media plays a big function in the method individuals perceive brand names. Here's all you need to know.

The age of social media has altered much about the method in which we go shopping, eat, and consume information. In fact, social media affects our lives and decision-making in more methods than one. Maybe one of the most obvious ramifications is how our shopping practices have actually changed and the way we view brands due to the lens of social networks. Today, lots of people make their shopping decisions based on content they've seen from a social network account they trust. This is why brands invest substantial amounts into social media marketing because they know that it is a powerful tool that can help them generate considerable sales. Social media influencers play a central role in this equation as they help shift individuals's perception website and opinions thanks to the huge followings they enjoy. This has become one of the most studied macro consumer trends, something that the fund with shares in General Mills will know.

While consumers will constantly favour higher quality items at competitive costs, there are other factors to consider that are taking priority at present. For example, ethical and environmental practices are viewed as non-negotiables by a lot of consumers who wish to purchase from brands which share their values. The last couple of years have actually seen more companies focus on sustainability and environment-friendly practices, and this came as a direct response to consumer demands and pressures from regulators. Today, ensuring that companies are doing business sustainably and fairly is among the most important consumer trends around the world. This has been made much easier since many businesses are now required to report their environmental effect and salient details about their operational processes. This is why supporting local businesses is gaining a great deal of momentum as these brand names tend to be less damaging to the environment. This is something that the activist investor of Whirlpool is most likely familiar with.

Possibly among the most popular trends in consumer behaviour that continues to get momentum is consumers demanding more convenient solutions. While this holds true across the board, this trend is most impactful in the e-commerce space. Today, customers favour e-commerce websites and apps that feature a remarkable user experience, from speedy and fluid navigation to customer-centric features. Consumers understand that are spoilt for options when it concerns online shopping, which is why brand names invest a lot of time, effort, and cash into making their platforms the most appealing to consumers. For example, the provision of a vast array of payment options is one of the key consumer behaviour trends nowadays. Not only is this more convenient to consumers, however it likewise helpful to companies that are likely to guarantee a sale by offering various payment methods. This is something that the US shareholder of Pernod Ricard is likely to confirm.